Build an evidence-based household profile
Build a household profile from evidence, not an imagined customer biography. Examine origin and destination boundaries, household formation, tenure and the income measure used. Tax-return migration records and population estimates count different things and may describe different periods. Average income can move because a few high-income households arrive; it should not automatically become the budget of the typical prospective resident in your analysis.
Map the relocation sequence
Consider a fictional family relocating for work. They rent temporarily while learning school attendance boundaries and commuting routes, then decide whether to buy. A project delivering after that transition competes for a different decision than temporary housing available on arrival. Map the sequence against your construction schedule. Test a slower relocation scenario and a scenario in which households stay renters because ownership expenses remain unaffordable. Neither outcome follows from migration alone.
Test where households would search
Avoid using gross arrivals while ignoring departures or assuming every relocated worker creates a separate household. Historical income measures can lag the leasing period and exclude parts of the population. Write the assumed conversion from relocating households to customers as an open hypothesis in the Decision Brief. Continue with the submarket boundaries guide to test where those households would realistically search and which properties they would consider substitutes.
Take the next step
Continue with the related guideGeneral information—not personalized legal, tax, investment, engineering or architectural advice.